If you've ever wondered why younger people are struggling to become the employees we'd really like them to be, you'll find this video that Fiona one of my clients pointed me to today.
I promise its a real eye opener ... Have a look and see what you think.
Just imagine a world where the only way a salon can get new clients is to meet them at networking events where dozens of other salon owners are also pitching for the same clients.
What would you do? ...
If you stood there saying we do ... blah blah blah ... we've got ... blah blah blah ... and you'd love us because ... blah blah blah ... you'd find that your 'attracting new client results' would be average to say the least.
Because every other salon owner would be saying ... blah blah blah ... as well.
Some will say it with more confidence than others. Some will throw in a cheap price or a gimmick to attract or tempt as well, but to the potential clients walking round the room listening, it will still sound like blah, blah blah!
So how do you rise above blah, blah, blah? How do you stand out from the crowd?
You do the one thing that most salon owners are afraid to do and that's ... SPECIALISE
You've GOT to become known for one thing. Become the experts in one thing. Become the 'go to' salon for one thing.
I've yet to meet a salon owner who's been brave enough to do it ... and do it well ... who's regretted their decision because what they've found is that they are busier than ever and the work they are doing is more profitable than ever ... for one simple reason.
Clients crave and are prepared to pay for security ...
Are you brave enough to stand up and give those people what they want, or would you rather stay stuck in the land of ... blah, blah, blah?
Loyalty ... it's something we all know we need to inspire in our customers and yet its becoming harder to achieve.
Most of us have bought into the idea that we need to run a loyalty program for our customers and yet all the research shows that they have very little impact on actual customer loyalty. So what does this mean to us as salon owners?
Should we stop doing them? Should we be adapting them? This 18 minute talk given by New Zealand loyalty program specialist Lance Walker answers these questions and points us in the direction we should be looking at for the future.
Have a look and see what you think.
As a life coach there's something I often have to help salon owners understand before they can make real progress growing their salons. At heart its a simple lesson but because it concerns our identity it can be challenging for us to understand and accept!
With this in mind I was fascinated to discover a short video from Kyle Cease a stand up comedian from the USA, pointing to the same lesson and calling it ... The biggest Lie We Tell Ourselves!
The title of this video says it all and I guarantee that if you have a staff member who isn't building their following in the way you'd like, you'll see why as you watch.
How could you use it at a staff meeting as a humorous way to get everyone looking at their behaviour in a different way?
I'd love you to share your ideas in the comments box below the video.
Have you ever had staff members who believe that YOU are the problem, not them?
Have you ever had staff members who are difficult to motivate, or who complain that you take them for granted and never say well done or thank you?
If you have you'll find this video a real eye opener and a great help.
Watch it and you'll see a hair stylist in a personal development session with a life coach and in the early stages she's blaming her boss for how she feels, by the end you see the penny dropping as the essential truth we ALL need to understand dawns on her!
By the way I'd love to hear your comments after you've watched it.
Aware that the rules on taking dividends as a way of paying ourselves were changing from April 2016 we decided it made sense to ask Chris Cheeney from CDC Accounting what salon owners should be doing to minimise the impact.
Chris, who specialises in helping salon owners grow their profits and pay less tax, made the point that natural financial planners won't have a problem minimising the impact, but those of us who won't or can't think that way, will inevitably pay more tax than we used to.
Now it's easy to say things like ... "look forward" ... "assess your options" ... "plan for the future" but if you're a salon owner and it doesn't come naturally to you it's human nature to just rely on your accountant at the end of the year to tell you what to do. The blunt truth is though, that accountants, by nature tend to look back. That's what they've done for centuries so it seems 'normal' but as you'll see when you watch this short clip from the BBC Inside Track program, things are changing in the world of accounting and it opens up all sorts of possibilities for us as salon owners.
We weren't surprised to discover that Chris was one of the first accountants to start using this amazing new software and that the salon owners he works with are now feeling the benefits of being able to plan their financial futures quickly and easily.
By the way, just ignore the BBC mailing list box and click on the skip button to make 'Inside Track' start automatically and if you have any questions after watching the clip it makes sense to direct them to Chris. You can Email him by CLICKING HERE.
If you're interested in discovering a simple, easy, way to make achieving your goals both fun and far more predictable have a look at this 10 minute video I found on YouTube.
The science is sound, the principles are proven ... all you need to add to the recipe is ... ACTION!
As you'll know if you've read The Salon Owners Bible Julie and I both understand that the only way to create long term success in your salon is to work with human nature.
To do this effectively you need to understand why human beings do what they do ... which is why when I saw the title of this TED talk given by Tony Robbins I listened and watched with interest.
As I watched and listened I found myself thinking we all need reminding about the truths of our essential nature from time to time, so please get past the fact that this talk was recorded more than 10 years ago, because the message he's giving us here is timeless and relevant to every salon owner ... including you!
Have a look, see what you think and I'd love to hear your comments.
Chick Filet is a fast food chain in the USA with a massive reputation for great customer service.
When I was at the Phorest Salon Owners Summit in Dublin recently we were shown this powerful video that every Chick Filet team member has to watch several times until they truly understand that their job is to show empathy and/or compassion to every customer who walks through the door.
As salon owners we must understand and help our staff understand that the same principle applies to every customer who walks through our doors.
Have a look and feel free to post a comment.
We hope you enjoy this visit to The Successful Salon Club Blog and if you haven't done it yet ... do make sure you click on the image above and download a FREE copy of our latest book called The Salon Owners Bible!