If you are we promise you that your potential customers will feel little or no difference between your salon and your competitors!
Because every salon owner can tell you WHAT they do but many never really understand WHAT their customers REALLY want emotionally and until you know what they really want to feel when they come in you won't know WHY your customers choose you ... again and again and again.
To help you avoid this common but expensive mistake here are three simple principles you can follow.
1. Lead by example
If you want to consistently grow your business you must personally consistently live and breathe the message that understanding and satisfying your customers emotional WHY is the reason you're in business and it must always come first.
2. Adopt a business-wide approach to delivering the message
Talk about it when you hire staff. Make sure it's an integral part of your culture, systems and standards as well. It needs to told as an emotional story at every opportunity, so it really is at the heart of your salons DNA.
3. Build a high level of internal trust
Your salon is in the relationship business and trust is the essential glue for any relationship to work. The degree to which you trust yourself and your staff and the degree to which they trust you and each other is the degree to which your customers will trust you ALL with their long term custom. You just know the second you walk in the door when you're in a high trust salon don't you, and your customers do to ... because it's in the atmosphere.
So there you have it. Three simple principles that we talk about in The Salon Owners Bible that can really make a difference to the long term success of your salon.