Try it yourself by playing the video and see what you learn.
I was on a course on Monday and they played this video clip ... I didn't pass the test and it taught me a powerful lesson.
Try it yourself by playing the video and see what you learn.
If you've been following this blog or have read The Salon Owners Bible you'll know that Julie and I are adamant about one thing ... you can't create a successful salon on your own!
If you're going to involve other people you've got to be able to connect emotionally with them before running your business will ever be anything more than a stressful job that eats your life up and pays you a lot less than you deserve.
There's a secret to connecting emotionally with others which is explained beautifully by magician Brian Miller in this entertaining 15 minute video ... it really is magic!
Have a look and then share your thoughts in the comments box below.
Last night Chris Cheeney interviewed Julie for an hour delving deep into her knowledge and experience to uncover the real secrets behind how you can deliver amazing customer service in your salon.
We've had several dozen Emails from people asking if there was a recording available and the good news is ... Here it is!
Did you know that most salon owners either give up setting their team members targets or never get round to doing it in the first place.
The only logical reason for this is they believe they don't work, but we promise you they do!
Whenever we are asked about target setting we think of one of Julie's favourite sayings ... "It's not what you do, but the way that you do it ... that's what gets results!"
Because the thing you need to understand is that your staff will never care about the targets you give them ... until they care about what achieving their targets will give them.
Now 'care' is an emotion word, isn't it, and emotions generate feelings.
Feelings are a powerful force that drive a lot of our behaviour and they are controlled by the subconscious beliefs we created when we were young. This means we are all subconsciously programmed to yearn for specific feelings like security, approval, belonging and so on.
Many of us are also programmed to try and avoid the opposite feelings, insecurity, disapproval and rejection.
Understanding how to stir your staffs emotions so they feel the feelings they want or avoid the feelings they don't is the secret to getting them to care when you're giving them a target.
Reminding them of the emotions and reminding them why they care as they work towards achieving their target is important as well.
It's what all great leaders do!
Julie was recently invited to give a presentation at Boston College because they recognised the simple truth that if their level two students could communicate better they were more likely to succeed.
Simon was there to film it and in this ten minute clip you'll see Julie making the often misunderstood art of goal setting easy and fun.
If your salon profits could do with a boost then it makes sense to register for tonight's free webinar with our favourite salon accountant ... Chris Cheeney!
It's at 8.00pm, it really is free and Chris is promising that ... no new Treatment/ Service or product you could introduce into your salon will add as much profit to your bottom line as the 5 simple steps he'll reveal tonight!
All you need to attend is a computer, tablet or smartphone and you can register by ... CLICKING HERE
As a salon owner or manager there are few things more annoying than getting a phone call or text to say a key member of staff is off sick.
We recently came across some research that showed that a staff member taking 10 single days off sick from work in a year would cost an employer a lot more than a staff member taking 10 consecutive days off sick once in a year.
This research was done in large companies but instinctively we all know it applies just the same in our salons. The good news is the large companies have come up up with a formula for measuring the effects of this in a way that makes it much easier to manage the problem and when we took a look at it we saw straight away that we could also use it in our salons.
Let me explain.
What they came up with was The Bradford Factor.
It's a simple formula you can use to create a score that quantifies the impact of the persistent 'quickie sickie' offenders on your salon.
The Bradford Factor is calculated as follows:
P is the total number of periods of absence an employee has taken in the last 12 months
D is the total number of days of absence an employee has taken in the last 12 months
B is the Bradford Factor Score.
So the formula is
NUMBER OF PERIODS X NUMBER OF PERIODS X TOTAL NUMBER OF SICK DAYS IN THE LAST 52 WEEKS
Here are some 10 day example so you can what happens when you apply the formula:
Can you see how it works now?
We hope so and the next question to think about is how do you use the Bradford Factor score once you've got it?
Well you could keep a rolling 12 month score for all your employees and put a clause in your operations manual that employees scoring more than 100 points or 200 points (you just choose the limit that's right for your business) in the last 12 months would be interviewed because of your concern that they may need their hours cutting, or further training because they were obviously struggling to cope!.
The key thing is to make sure they understand you're measuring this in a new way and you're taking their score seriously.
By the way if it were us we'd be keeping the scores on a chart in the staff room as well so everyone in your team knows who the high scorers are!
The chances are you've got a salon website ... and ... sadly the chances are it's letting you down!
Because most websites are created by web designers who know how to make them look good, but have no idea how to create a site that creates a real emotional 'I want to go there' connection with visitors.
Recently I've helped quite a few of my coaching clients improve sites that have been created at great expense by professional developers by making some simple changes that have instantly made them much more compelling.
With this in mind I thought I'd give you the 3 questions I ask myself when I look at a salon website home page for the first time to see how it could be improved.
If the answer to any of these questions is NO ... then I look at what can be done quickly and easily to make the answers ... YES!
By the way the home page is by FAR the most important page on your site because it's the first page new visitors go to and if it doesn't attract them you'll lose them.
With that understood here are the questions I ask.
1. Does the homepage paint an instant picture?
Think about the reasons a potential new customer would visit your site. Mostly they want to get a sense of what it might be like to visit your salon. They subconsciously want to know if they are going to feel comfortable there.
Fly on the wall photographs or a video showing happy customers being looked after by professional staff in a busy salon are a great way of doing this.
2. Does the homepage make a promise?
Customers change salons for a reason and more often than you'd think that reason is an unmet emotional need. Based on my experience here are some of the most common unmet emotional needs that compel people to change salons ... My last hairdresser didn't listen. They took me for granted. They kept me waiting. They made me feel like an outsider.
If your website makes a promise or even better a guarantee that you'll listen, that you'll make them feel special, value their time etc you'll find it creates a very powerful magnetic force that draws new customers to you.
3. Does the homepage give proof?
There's nothing more powerful than testimonials from happy customers confirming that being a customer of your salon is exactly like it seems to be in your pictures or video AND confirming you're a salon they can trust because you keep your promises as well!
Can you see how considering these three questions would really help you connect with the sort of client who would be ideal for you ... I hope so!
If you aren’t getting the results in your business that you expect, hope and feel you deserve, ask yourself ... are you making the mistake of just thinking and talking about WHAT you do?
If you are we promise you that your potential customers will feel little or no difference between your salon and your competitors!
Because every salon owner can tell you WHAT they do but many never really understand WHAT their customers REALLY want emotionally and until you know what they really want to feel when they come in you won't know WHY your customers choose you ... again and again and again.
To help you avoid this common but expensive mistake here are three simple principles you can follow.
1. Lead by example
If you want to consistently grow your business you must personally consistently live and breathe the message that understanding and satisfying your customers emotional WHY is the reason you're in business and it must always come first.
2. Adopt a business-wide approach to delivering the message
Talk about it when you hire staff. Make sure it's an integral part of your culture, systems and standards as well. It needs to told as an emotional story at every opportunity, so it really is at the heart of your salons DNA.
3. Build a high level of internal trust
Your salon is in the relationship business and trust is the essential glue for any relationship to work. The degree to which you trust yourself and your staff and the degree to which they trust you and each other is the degree to which your customers will trust you ALL with their long term custom. You just know the second you walk in the door when you're in a high trust salon don't you, and your customers do to ... because it's in the atmosphere.
So there you have it. Three simple principles that we talk about in The Salon Owners Bible that can really make a difference to the long term success of your salon.
In this latest article about what we can do if we feel trapped, stuck in a rut, or just frustrated about what it takes to run our salons we want to give you the gift of a 20 minute video that shines a light on how your brain really works ... not how it appears to work.
Don't worry, it's not a heavy science based video. Instead it's the compelling story of a neuroscientist who tells us how she woke up one morning with a headache and had a massive stroke.
It took her hours to get help and 8 years to recover fully but what she learned about her brain and how it creates the reality we live in, has massive implications for our businesses and our lives. Unless your life is already EXACTLY how you want it to be you really should have a look and we'd love to hear your comments after you've watched it.
We hope you enjoy this visit to The Successful Salon Club Blog and if you haven't done it yet ... do make sure you click on the image above and download a FREE copy of our latest book called The Salon Owners Bible!